People make decisions on emotions and a professional photographer will be able to capture the emotion that your product or service bring to its users.
A neuroscientist, Antonio Damasio studied people with damage in the part of the brain where emotions are generated. He found they all had something peculiar in common: they couldn’t make decisions. They could describe what they should be doing in logical terms, yet they found it very difficult to make even simple decisions, such as what to eat. When buying your product based on an image
Poor or low-quality photography can not only miss the opportunity to connect with potential customers but it can badly on brand and diminishes your existing customer's confidence in your brand.