What is a brand?
Your brand is who you are, who you want to be and who people perceive you to be. It’s how you look, how you talk and what you do.
It consists of (but not exclusive to) your:
Web & Graphic Design
Start with a logo but don’t end with it
The logo is starting piece of a larger brand puzzle, it is tremendously important but you need all the pieces to ensure you’re creating the bigger picture. If you’re not using a graphic designer for all your creative work, we would suggest a brand guide that ensure that your visual story is told consistently.
Why is a brand important?
Without a brand, your business is just a name, existing only in the memory of only your clients. It would be like walking into an interview with a bag yourself. Your chances of getting the job will be decreased as people need trust to build any relationship, they need to understand who you are and what you stand for.
People often make decisions based on their perceived value rather than their actual value. When you’re deciding between eating that steak or a pie, you take a second to imagine which experience will be more pleasurable to you in that moment. Even though the steak may be more expensive that difference in price maybe worth the extra taste.
What the right branding your business can increase it’s perceived value which can help you not only establish new relationships but maintain older ones.